HomeGrown™: A Sustainable Way to Share Garden Surplus
Most gardens produce more than one household can use. HomeGrown gives that surplus somewhere useful to go: a simple way for home gardeners to sell their extra fruit, vegetables, herbs, seedlings and cut flowers to people nearby who want it.
Like Airbnb or Uber, HomeGrown does not own or grow anything itself. It simply connects people directly, buyer to seller, with local pickup or short local delivery only. That keeps things simple and keeps produce fresh.
Running the platform costs something, so HomeGrown takes a small commission on completed trades, just enough to keep the lights on and keep improving the tool. The rest goes back to the people actually growing and buying.
For buyers, that means access to real, unprocessed produce from someone’s own garden, often better quality than produce that travelled a long way to reach a shelf. For gardeners, it means the tomatoes that got away from you this year do not have to go to waste, and neighbours get to share in it too.
We are starting out in Australia and Sweden. If you have got more garden than you can eat, or you are after something fresher than usual, take a look.
Written by
Mats Kallmyr
Mats writes about sourcing, import and export, and trade between Europe and Asia for SweAsia Trading & Consulting. He brings senior leadership experience from Saab, Ericsson and Norsk Hydro.
