Most produce on a shelf has already spent days in transit before it gets there. HomeGrown works differently: it connects buyers directly with people growing food a few streets away, not a few states away.

Whether you are a household, a grocer, a market stall, a restaurant or a café, you can browse what neighbours currently have ready to sell — fruit, vegetables, herbs, seedlings and cut flowers — and arrange pickup or a short local delivery directly with them. Everything stays local, so what you collect was often picked that same day rather than sitting in a warehouse or a truck.

Every listing shows a photo and a price upfront, so you know exactly what you are getting before you arrange to collect it. Buying this way suits a single household topping up its own kitchen just as well as a small café sourcing a few extra ingredients for the week.

HomeGrown is launching first in Australia and Sweden. If you would rather buy from the garden down the road than the supply chain, take a look at what is available near you.

Browse what’s fresh on HomeGrown