Every extra hand a shipment passes through before it reaches an aquarium tends to add its own markup — and in the tropical fish and plant trade, those markups add up fast, often eating into what farmers earn and what buyers ultimately pay.

InternetZoo™ takes a different approach: a flat 4% commission on trade and retail transactions, and 6% on private, hobbyist-to-hobbyist sales. That’s it — no bundled service charges, no hidden layers stacked on top. Like Airbnb or Uber, InternetZoo connects sellers and buyers directly instead of inserting itself as another wholesaler in the chain, so the value stays closer to the people actually breeding, growing and caring for the stock.

For farmers and exporters, that means keeping more of every sale. For petshops and aquarists, it means paying closer to real value instead of covering someone else’s markup.

Curious what transparent pricing looks like in practice? Browse the marketplace or join as a seller at InternetZoo.org.